Meet the New Face of Mercedes-Benz USA

As Mercedes-Benz looks to the next stages in its ongoing evolution, it’s not just the vehicles that have a fresh face. Since timeless elegance is one of the brand’s calling cards, it’s fitting that the brand’s new spokesperson embodies the same quality. Keyes European is proud to announce that while she may be new to Mercedes-Benz, she’s a familiar face to generations of film and television fans, and is an ideal pick to tell the brand’s story through its next chapters.

Inestimable Ingenuity Meets Inimitable Talent

Mercedes-Benz USA is proud to announce that the next chapter of branding will feature the inimitable Lucy Liu. She has a long and storied history in art and film, and brings with her two SAG Award wins, a Critics’ Choice Award, and two Emmy nominations. She will bring her many years of experience to the brand, with an emotional range that suits Mercedes-Benz’s emotive design.

Liu is as excited to join Mercedes-Benz USA as we are to have her, stating, “Mercedes-Benz doesn’t just define luxury — it continually reimagines it. To lend my voice to a brand with such a legacy of excellence and a bold vision for the future feels like a powerful alignment of values and creativity.” She continues, “This partnership reflects everything I value: innovation, intention, and impact. Together, we’re building a legacy of modern luxury that only Mercedes-Benz can deliver.”

What’s Next for Mercedes-Benz?

Lucy Liu arrives at a time of great innovation and evolution. She debuted in a joint partnership with Mercedes-Benz USA and Merkley+Partners, titled “Moving Forward.” The ad highlights Mercedes-Benz SUVs’ luxury, sophistication, and elegance. We’re excited to see what comes next.

Begin Your Mercedes-Benz Story in Van Nuys, CA

When you own a Mercedes-Benz vehicle, you join a legacy of performance, luxury, and innovation. Keyes European is here to help you enjoy everything Mercedes-Benz has to offer today and into the future. Visit our dealership to get started.