AMG® Driving Academy & Purchase Reward Program

Owning a Mercedes-AMG® awards you with a driving adventure like no other each time you get behind the wheel–but did you know that you can experience the true capabilities of Mercedes-AMG® models at some of the top race tracks in the country? The AMG® Driving Academy allows driving enthusiasts the incredible opportunity to gain top-level performance driving skills from experts and test the limits of some of the brand’s most legendary models with five exhilarating training programs and the chance to finish first in a race.





Fastest, Most Powerful Models

Choose from a premier selection of Mercedes-AMG® models and develop high-performance driving skills in the fastest and most powerful models that Mercedes-AMG® has to offer. Options include the GT R, GT S, SL 63, CLA 45, C 63 S Coupe, E 63 S, SLC 43, and C 43.


World-Renowned Racetracks

Select from four of the top racetracks in the country to experience an exhilarating rush of speed, performance, and thrills usually enjoyed only by professionals. Racetrack options include Laguna Seca Raceway, Road Atlanta, Circuit of the Americas, and Lime Rock Park.


Program Training Levels

Register for one of five training levels to gain top-level skills from expert instructors and test the limits of some of Mercedes-AMG®’s most legendary models. Try to finish first in an unforgettable race. Tiered level options include PERFORMANCE, ADVANCED, PRO, PRO+, and DRIFT.


As a Mercedes-AMG® owner, you’re privy to a driving adventure like no other. At AMG® Driving Academy you’ll experience the true capabilities of numerous AMG® vehicles while pushing the limits of your driving ability.

The AMG® Driving Academy is an intensive, high-speed, high adrenaline experience for those looking to push their driving skills and Mercedes-AMG® vehicles to the limit. Offering five distinct program levels, from PERFORMANCE to ADVANCED to PRO, PRO+, and DRIFT; this is where motorists become drivers. The AMG® Purchase Reward Program has two offers and the details for each are provided below:

Mercedes-AMG® model 45, 63, 65, or GT (includes GT53C4) will receive a complimentary seat at a PERFORMANCE training. Mercedes-AMG® model 35, 43 or 53 purchased prior to April 1, 2019, will also receive this complimentary offer. The AMG® Purchase Reward complimentary offer can also be applied as a credit of $1,895 (value of PERFORMANCE training) to the ADVANCED, PRO, and PRO+ training fees if pre-requisites have been met. DRIFT is not eligible for AMG® Purchase Reward redemption. Participation must be completed within (12) months from date of delivery.

Mercedes-AMG® models 35, 43 or 53 (excluding GT53C4) purchased on or after April 1st, 2019 will receive a credit of $895 towards any PERFORMANCE training. The remaining balance of $1,000 will be due at time of registration. This offer is not eligible toward any other level of training and participation must be completed within (12) months from date of delivery. All other AMG® Purchase Reward rules and restrictions will apply.

The AMG® Purchase Reward offers are non-transferable to any other person than the owner and will expire (12) months after the purchaser takes delivery of a new Mercedes-AMG® vehicle. Only new Mercedes-AMG® vehicles purchased in the U.S. qualify for the AMG® Purchase Reward Program. All Mercedes-AMG® vehicles used throughout the program are provided by the AMG® Driving Academy. Availability is limited and not guaranteed.

AMG® Purchase Reward eligibility will be verified and subject to the redemption rules, terms and restrictions.

Once you are ready to redeem this exclusive offer, simply call our toll-free registration center at 1-888-604-1766 (Mon – Fri, 9am-5pm EST) or register online at Please have the following criteria ready to complete your registration:

    • The vehicle purchaser’s full name
  • The vehicle purchaser’s full address
  • The vehicle model and year designation (i.e. “2019 Mercedes-AMG® E 63 S”)
  • The dealership name at which the vehicle was purchased or leased
  • The full Vehicle Identification Number (“VIN”)
  • Valid credit card
  • Driver’s License

Seats are limited, and like the vehicles themselves, they go very, very fast.