Welcome to Keyes European Online


Simon Sarriedine
General Manager
Phone: 818-461-3907

A 28-year veteran of the automotive industry, Simon Sarriedine has served with distinction as a key member of the Keyes Automotive Group management team since he joined the organization in 1988.

During his 18-year tenure at Keyes Automotive Group he established himself as a leader and team builder in a number of capacities in a cross section of the group’s dealerships: starting at Mercedes-Benz as general sales manager, moving to Audi as general manager, transferring to Toyota in Las Vegas as general manager, before returning to Keyes European as general manager/partner in 2008.

All along his career path he has assembled awardwinning teams of sales and service professionals, winning numerous dealership awards and accolades.

Under his direction and leadership, Keyes European has steadily increased and improved its position in the marketplace in terms of sales success and levels of customer satisfaction.

In fact, today, Keyes European is the second-largest Mercedes-Benz dealership in the United States (ranked by new and pre-owned vehicles sold), firmly establishing Keyes European’s reputation and standing as a premier Mercedes-Benz dealership.